VOXXLIFE SMART COMPRESSION
Roles: Brand Strategy, Art Direction, Graphic Design, Digital Marketing, Web Design, Content Creation, Copywriting, Photography, and Package Design.
Lead Graphic Designer at Voxxlife, responsible for e‑commerce pages, landing pages, and digital campaigns supporting new product launches. Created retailer pitch decks and sell‑in materials, designed branded sleeves and landing pages for collaborations with Steve Aoki and Jrue Holiday, and contributed to licensed product lines with partners such as Warner Bros. DC, HEAD, and Umbro while following strict brand and licensing guidelines.
Upgrading Product Imagery In‑House
By moving product photography in‑house, I created high‑res, 3D‑styled visuals and composited the golf socks into realistic golf course scenes, replacing basic flat mockups with campaign‑ready images that saved time and avoided costly on‑location shoots.
