Creative Director and brand builder based in Toronto. For 15+ years I've been the person brands bring in when creative needs to do more than look good — it needs to work at scale, earn internal buy-in, and move a business forward.

My foundation is in craft. I've shot product in-house, built Shopify ecosystems from scratch, and directed every pixel of a campaign. But what I'm most known for is what happens above the execution layer: building the systems, structures, and direction that let creative teams move fast without losing brand integrity.

I've directed campaign work across major sports properties — NFL, MLB, NHL, UFC — inside one of Canada's most-popular sports platforms. I've built and led an in-house creative studio for a physical manufacturing company scaling to national retail. And through my studio, Studio 1402, I've taken brands from naming and identity through to digital launch and campaign execution.

My edge is that I operate in both registers fluently: I can walk into a strategy meeting and set creative direction, then walk into production and direct the shoot. That range is rare, and it's what makes the work hold together.